Welcome To Wisdom
Few companies can match Wisdom’s rich heritage. Founded over 235 years ago as Addis by William Addis, we are globally recognized as the inventor of the modern toothbrush. Since then, we have been dedicated to developing high-quality oral care products for healthier smiles.
Our range includes toothbrushes, floss, and interdental solutions, all designed for optimal dental hygiene. With a focus on innovation, quality, and sustainability, Wisdom continues to lead in oral care, making effective solutions accessible worldwide.
Trusted for generations, we help individuals and families achieve great oral health every day. Because a healthy smile starts with Wisdom.
Our Brand Story
Luxe Vita: The Alchemy of Oral Rituals
Where Renaissance Craftsmanship Meets Modern Oral Alchemy
In 1927, Florentine goldsmith Lorenzo Moretti sketched the curve of a toothbrush handle, crafting a masterpiece for a Medici descendant troubled by bleeding gums. This was no ordinary tool—it was a sculpted jewel, blending artistry with function.
Nearly a century later, Luxe Vita carries this legacy forward, transforming oral care into an act of self-reverence. More than purveyors of hygiene, we are custodians of a European tradition where health meets elegance. For us, dental care is the ultimate expression of sprezzatura—effortless sophistication, where luxury and well-being become one.
Our Shop
With over 200 years experience you can trust Wisdom Few companies are able to boast a richer history than Wisdom. The company was established over 235 years ago as Addis by its founder William Addis, and is globally recognised as the inventor of the modern day toothbrush.
Stay Updated: News & Exclusive Offers
Discover the latest from Luxe Vita—where innovation meets timeless elegance. Be the first to explore new product launches, exclusive collections, and expert oral care insights. Elevate your daily routine with handcrafted excellence designed for those who seek beauty in every detail.
Enjoy special offers and limited-edition releases curated just for you. Because luxury is not just about what you use—it’s about how it makes you feel. Stay ahead of the trend and indulge in sophistication.
